Brand New You
About the Movement
Two men. One vow. A space for the silent man to be heard, the searching man to be found, and the struggling man to be seen — without shame and without pretense.
01 / Who We Are
MISSION
BNY exists to create a safe space where men can have courageous conversations, find community, and journey toward discovering their true identity in Christ.
VISION
We want to see men walk out of shame, secrecy, sexual sin, and false identity into wholeness, freedom, community, and sonship through Jesus Christ.
02 / How We Began
A story still being written.
MAY 25, 2024
The Testimony That Started It
Apostle Reginald Robinson shared his testimony publicly. The response was immediate and overwhelming. Men reached out. Mothers reached out. The need was undeniable. Something had to be built.
SUMMER 2024
Seven Questions in a Clubhouse
Two men sat in an apartment clubhouse and wrote the curriculum on a whiteboard. Eight weeks. Seven questions: Is it a sin? What is the lie? What is freedom? How do I get free? What am I hungry for? How do I recover from a fall? How do I find community? The answers became the foundation.
DECEMBER 2024
The Second Testimony
Pastor Zaire shared his own testimony. Two men, two stories, one mission — now public, now shared, now multiplied. What had been one man's burden became two men's calling.
JUNE 2025
The First BNYCon
Atlanta, Georgia. The first time the men gathered in person. What had been digital and distant became physical and unforgettable. A movement that lived on screens stepped into a room together for the first time.
JULY 2026
The Book
Born Gay, Born Again, published by Charisma House. The framework that started on a clubhouse whiteboard, in the hands of the world.
03 / The Fruit
110 MEN.
5 COHORTS.
7 COUNTRIES.
Real men, journeying out of shame and into freedom. Real countries, real cohorts, real change.
The Cohorts We've Walked With
BETA
JUNE 2024
The First
GENESIS
OCTOBER 2024
The Beginning
EXODUS
FEBRUARY 2025
Deliverance
PHOENIX
OCTOBER 2025
Rising
META
MARCH 2026
Transformation
The Countries We've Reached
United States · Trinidad & Tobago · South Africa · North Africa · Switzerland · Jamaica · Greece
04 / Where We've Gathered
Five rooms. Four cities. One brotherhood.
AUGUST 2024
BNY Connect
Atlanta
JUNE 2025
BNYCon I
Atlanta
SEPTEMBER 2025
BNY Connect
Washington, DC
NOVEMBER 2025
BNY Connect
Texas
JUNE 2026
BNYCon II
Stone Mountain (upcoming)
05 / The Founder
A father for the silent man.
Reginald Robinson, Jr. is the founder of Brand New You and Senior Pastor of VEIR–The Church at Huntsville. He was born in Prichard, Alabama — a man shaped by a place that taught him early how much grit faith requires.
Before full-time ministry, he worked in urban planning and workforce development — building systems for communities that had been written off. He brought that same instinct into ministry. He ordains, he disciples, he organizes. He builds.
Ordained as an apostle in 2023, Reginald carries an apostolic mandate for the silent man and the creative — the men who feel things deeply and have nowhere to put it. He fathers and disciples men. He preaches with prophetic precision. He is not here to perform ministry. He is here to father a generation back to Christ.
“I vowed to God: if He made me the man He’s showing me, I’ll be for others what I never had.”
06 / The Co-Founder
A brother for the searching man.
Pastor Zaire Willis is the co-founder of Brand New You and Executive Pastor of VEIR–The Church at Huntsville. BNY was built on the foundation of two testimonies — Apostle Reginald’s, and his own.
Deliverance was a process. A slow, faithful process of God revealing Himself to Zaire step by step — and in that revelation, Zaire learning who he was in Him. Shame had bound his identity to his past, layering sin upon sin until he had forgotten what he was made for. But God kept him. And then God began to show him the reality of who He was, and who Zaire was called to be.
He credits his wife as the first person to see all of him — to see him fully and love him anyway. That kind of love became the model for the work Zaire now does: meeting men where they are, holding what they carry, and walking with them as God reveals what only God can reveal.
Today, Zaire mentors and disciples men alongside Apostle Reginald. He has what he calls the Swiss Army knife of testimonies — a story God now uses to reach men, women, parents, and pastors across many different walks. He builds the language, the structure, and the rooms where men can finally tell the truth.
“My testimony is a Swiss Army knife. God uses every part of it to reach a different kind of person.”
07 / What We Believe
We stand in the middle —
carrying both truth and love.
BNY is a non-denominational discipleship movement. We believe in the whole Word of God and its full manifestation. These are the convictions our work is built on.
- 01Jesus Christ is Lord and the only way to the Father.
- 02The Bible is the inspired, authoritative Word of God — our final governing authority.
- 03Freedom from same-sex attraction is possible through the power of Christ and the work of the Holy Spirit.
- 04Our identity is found in Christ, not in our struggles or attractions.
- 05The local church is essential to the believer's life and growth.
We reject conversion therapy. That is not who we are and that is not what we do. We are not affirming, and we are not condemning. We carry truth and love together — because in Christ, you cannot have one without the other.
If you’ve read this far,
you might be the one
we wrote it all for.
There’s a door for every man. Pick the one that meets you where you stand.